I’m a business strategist and content designer with a background in organizational development, change management, sales & marketing. I hold an MFA in creative writing and an MBA in design strategy. I'm a systems thinker with an artists eye.
I've worked with clients on human-centered design strategies employing foresight, qualitative research and iterative business model design techniques across a spectrum of industries: building community & local innovation through the arts; redesigning the student job-seeker journey & talent pipeline for an employment startup; reimagining the retail sale & customer journey for a national retailer and redesigning inclusive changing room space for gym members at the YMCA.
I'm a compassionate leader, & a thoughtful contributor with a passion for connecting people to product. I believe that communication is key. That brand identity is the through line to employee engagement, & that trust begins with leadership.
Email - CJ@charlottegrigsby.com