I'm C.J.

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About me...

I’m a business strategist and content designer with a background in organizational development, change management, sales & marketing. I hold an MFA in creative writing and an MBA in design strategy. I'm a systems thinker with an artists eye.

I've worked with clients on human-centered design strategies employing foresight, qualitative research and iterative business model design techniques across a spectrum of industries: building community & local innovation through the arts; redesigning the student job-seeker journey & talent pipeline for an employment startup; reimagining the retail sale & customer journey for a national retailer and redesigning inclusive changing room space for gym members at the YMCA.

I'm a compassionate leader, & a thoughtful contributor with a passion for connecting people to product. I believe that communication is key. That brand identity is the through line to employee engagement, & that trust begins with leadership.

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© 2021 by Charlotte Grigsby