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CJGrigsby
About me...
I’m an experience designer and brand ideator. My background is in organizational development, technical product management, sales and marketing. I'm passionate about connecting people to product. I'm a systems thinker with an artist's eye. I believe that communication is key and that brand identity is the through line to employee engagement.
I work with clients using human-centered design principles to build brand identity, effective business models, and go-to-market strategies. The tools I use can be employed across a spectrum of industries.
During a series of ideation workshops using foresight, qualitative research, and iterative business model techniques, we deep-dive into your brand to define a minimum viable product. We'll identify your target market and define your messaging to stand out amongst peers in a competitive market.
