Business Strategy
June
LGBTQIA Family Building Platform
PROJECT Provide customized on-demand advice for LGBTQ++ people starting a family.
WEBSITE JUNE
ROLE Co-Founder, Product Development & Design; Content Development & Design
GOAL Design affordable, accessible family & fertility services tailored to individuals. Taking the stress out of building a family.
BUSINESS STRATEGY LGBTQIA individuals building a family spend between $25-150k+ per child regardless of income and at least 20% of that is spent seeking advice from experts. June is the first on demand advice service designed exclusively for the 6.1 Million LGBTQI+ people who want to build a family in the US today, but don't know where to start.
PRODUCT DESIGN & BUSINESS DEVELOPMENT Redesign the product to enhance student-employer job matching by improving student engagement through the job search process as they transition into the professional job market. User research led to new workflows, information architecture and a new visual identity to develop a deep-matching model of students-to-jobs aligned with their field of study, interests and skill sets.
GOAL To design a business strategy & brand realignment for better positioning with student job-seekers.
ROLE Product Development & Design, Brand Positioning, Content Development & Design
PROJECT Alchemy Student Job Portal
FoodUMiss
Home-cooked meal delivery
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PROJECT Provide home cooked meals by home chefs for a heaLthier alternative to restaurant food.
PROTOTYPE FOODUMISS
ROLE Brand Strategy, Content Development, Lead Copywriter
GOAL Develop a brand and marketing strategy for FoodUMiss
BRAND & MARKETING STRATEGY Develop a brand statement, and marketing strategy for go-to-market, including service design content for customers who want home cooked meals & home chefs who are looking for a platform chef sign-ups.
Alchemy
Student Job Portal
Guide
Employee OnBoarding Tool
PROJECT An Onboarding Bot & Personal Pathfinder